Better Bread are an artisan bakery based in Bristol who supply baked goods to independent businesses as well as direct to the public. We created the visual identity for this bold, bakery brand.
Brand identity / Design / Logo development
With tried, tested and perfected techniques, Better bread brings its michelin-starred expertise and passion to all its baked goods.
Spelt it out.
‘Better Bread’ is a statement. An overarching confidence that BB's bread is unrivalled. Better because of their methods, better because of their passion and better because of their taste.
Our logo reflects 'better' by using a strong, bold and uncompromising typeface with clear and defined letterspacing. Our icon, in its simplest form, is representative of BB's modern approach to traditional methods.
How about that, dough.
From simple lines and bold shapes to its strong black and white aesthetic, we created an unmistakable identity for Better Bread that could be used online, in print and most importantly would stand out on shelf.
Proud to be different.
*example* “somethingfamiliar have delivered a campaign that will get us noticed and help us grow fast. The results have been immediate, and the process has energised the whole company. We couldn’t have done it without the vision, commitment and creativity of the incredible SF team.”
Charlie Johnson, CEO, Better Bread