Phineas are serious about sustainability. A first in their category, we've helped them to embrace, craft and promote their ethical message, through brand advocacy and promotion.
Brand / Digital /Social /Environment /Campaign
Phineas are leaders in retail shoe hanging. Niche, right?
They’re an awesome tight-knit group who care about the environment. Continually pushing new technologies and encouraging retailers to do their bit for the Earth.
Working closely, we've continued to help Phineas evolve. Putting their core proposition and compassionate personality front and centre of every communication.
Our 'Smiley' icon represents the heart of the brand. Expanding on the original identity, we created this fun emoticon to really bring home their brand message.
Hanging in the right balance.
From environmental design, product design to website and promotion — we've added value to almost every aspect of the Phineas brand and we wear it like a badge of honour.
Proud to be different.
*example* “somethingfamiliar have delivered a campaign that will get us noticed and help us grow fast. The results have been immediate, and the process has energised the whole company. We couldn’t have done it without the vision, commitment and creativity of the incredible SF team.”
Dan Wright, CEO, Pixie